UltimateBet poker room is embarking on a new path. The online poker room, endorsed by Phil Hellmuth, winner of 11 WSOP golden bracelets, revolutionized its entire operations.
UltimateBet is now represented by new brand, UB.com. This new brand was actually given to the poker room by its players as a nickname, and was now adopted by the site as a part of its efforts to satisfy its players.
The site’s client was upgraded. It now offers a whole new, more modern, trendy design. User interface improved to offer a more convenient lobby, easier navigation and other features, all aimed at improving the players’ gaming experience.
Tournament offering was enlarged. The site now offers 30 new tournaments every month, with over $1M in guaranteed prizes.
Another major pivot in UB.com new strategy is the expansion of its team of poker pro. In its efforts to upgrade its team, it has already signed Joe Sebok and Tiffany Michelle. It is expected that additional poker pros will join UltimateBet in the future.
All in all, it seems that UltimateBet, or shall we say UB is now offering a far more attractive and up-to-date experience to its players. It remains to be seen if this move will also be manifested in the sites competitive position in the online gaming industry.